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How Search Engine Optimization Works For Your Website

search engine optimization

How Search Engine Optimization Works For Your Website

Search Engine Optimization or SEO is a topic that most people consider too technical and perplexing to discuss. SEO terms and concepts are indeed a bit complex. However, this online marketing scheme can amp up your website performance and therefore is a great investment in the long run.

Do not fret since we have provided this Search Engine Optimization primer to clarify all misconceptions. We have broken this topic down to ensure a smooth learning experience. Remember that everything that you consider easy now was once a hard task for you before.

So warm up and get ready to dive and explore into the new world of SEO!

SEO in a Nutshell

Search Engine Optimization refers to the process of making your page attractive. To both users and search engines to generate organic (aka unpaid traffic) to your website.

It is a proven method. And it can increase the number of visitors interested in the products and services you offer without needing to pay for ads.

In these types of sites, the more traffic your website has, the more potential closed sales you can have, which translates to a better profit margin.

Some websites utilize social media and search engine advertisements to get more clicks and induce traffic. The cool thing is that you can get the same amount of users (or even more) to visit your site without cashing out for these expensive ads by only applying SEO techniques’ best practices.

Unpaid traffic caused by SEO is the real deal.

Actual people are compelled to check out and patronize your content. The search engine optimized website depends on the perspective of two main parameters: the users and the search engines.

It is beneficial to look through the lens of these two perspectives for the rest of the primer to fully grasp important SEO concepts.

Now, a simple test:

To clearly show how SEO works, let us do a demonstration.

First, try to search for something in a prominent search engine such as Google or Bing. Just about any question or query that crosses your mind will do.

Then notice how the resulting pages appear as an organized list? Wherein websites that you will likely consider to be more useful and trustworthy are ranked higher.

By clicking on these high ranking sites, organic traffic is instantly produced.

Therefore, to get a decent amount of organic clicks to your website you must first have a decent rank in search engine result pages.

This is exactly the goal of SEO.

It aims to put your page on top of that holy list. Search engine optimized websites are designed and developed to get high quantity and quality clicks. Below are some of the SEO basics that can give your website a head start.

Waves, Surfers, and Good Content

The internet is a sea of knowledge with surfers from all over the world. These waves of information come in different sizes and forms. With varying quality, surely, not all waves are considered ideal to be surfed on.

Good surfers carefully choose which waves are worth their time and energy.

With Search Engine Optimization, the ripples you generate now can soon transform into waves that are worth the interest of the surfers.

One of SEO’s basic rules is to ensure that you generate high-quality waves, or your page produces high-quality content. Search engine optimized websites must be well-crafted to be consumed.

To make your work consumable, you need to provide the right answers to questions that people are searching for online. Your services must fulfill a certain need. The products you offer must supply a specific demand.

The information you provide must fill a noticeable gap. In this way, we can ensure that your website will have a specific audience to cater and satisfy, gaining an increase in earnings and sustainability.

The images, videos, and other multimedia attribute that you attach to your page also play a big role in raising your content’s quality. Make sure that whatever you release is necessary and fitting with your targeted users.

With captivating and share-worthy content, the User Interface or UI of your website must also be aesthetically pleasing and easy to navigate. This will benefit your audience with a great user experience that, in return, will secure you a high website engagement and heightened sales.

With SEO, your website can become a niche that fosters a continuously growing community on the internet.

Making Your Site Visible with SEO

After defining what SEO is all about, we need to tackle the meaning of Search Engine Optimizers as they are active participants who can help you intensify organic traffic to your website.

Search Engine Optimizers are Experts who transform pages inside and out, making them more attractive to both users and search engines.

Although you can settle in improving your page content and UI to make it user-friendly, getting help from the experts will make your website crawler-friendly.

Search engines deploy an army of crawlers that scan web pages and rank them using a certain set of criteria run by an algorithm. 

From the perspective of search engines, having good content and the visual appeal is not enough. After securing that your page is worth the clicks and likes, you must now appeal and get the search engines’ approval.

First, your page must be accessible to search engine crawlers, bots, or spiders. With this, if a certain query matches the data that your website has, the search engine crawlers will be able to include your page URL in their results index.

If you have ensured your page’s crawler accessibility, the next SEO strategy is to help search engines understand what your content is all about.

This can be achieved by different methods such as adding keywords or phrases that are usually used in queries related to your page and including related internal and external links that are carefully placed inside your article or blog.

Another useful strategy is by adding schema markup to your page code that acts as a bridge translating your content to the binary language of search engines.

These are just some of the techniques that Search Engine Optimizers deliver to create a search engine optimized website that is highly visible to both users and search engines.

Waves, Seafarers, and Search Engine Algorithms

By the time you might think that you have done enough to optimize your website to your users’ preference and search engine crawlers, you will discover that getting a decently high rank in search engine result pages is still far from sight.

Although a little knowledge of SEO can already produce significant improvement to your page activities, you should not stop and settle for less.

This time, web analytics and search engine algorithms must step in. Still like the waves, search engine algorithms are ever-changing. The criteria that guide search engine crawlers with their scanning and indexing are honestly a whole new topic.

You need to know that new SEO strategies are continuously changing to respond to frequently evolving trends in the way search engines operate.

While learning web analytics is challenging but fun, it is best to rely on professional Search Engine Optimizers. Since they constantly observe and practice updated SEO tactics for different websites.

They are like seafarers who have mastered the tides. They can navigate their way to the top of the search engine result pages.

This is why you must consider SEO as a marketing investment. No hesitations are needed since the Return of Investment or ROI in SEO is high. It is safe to say that a search engine optimized website is like a prospect magnet. It can help you produce profit and solidify your brand.

By integrating Search Engine Optimization to your current protocols, you can surely level up your marketing game.

Finding Good Search Engine Optimizers

Help is on the way! Several service providers who know the ins and outs of SEO are available in the market. All you need to do is tap into one and get the services and resources you need.

Although SEO, in general, is a clean industry, you must carefully choose your service provider. Since there are still some profit-centric experts who exhaust all possible methods, good or bad, legal or illegal, just to get those clicks.

This instant profit comes with a hefty price of being marked as a bug or scam, then possibly being blocked from search engines and getting your website permanently shut down.

For example, the use of annoying pop-ups is now heavily penalized by Google. Therefore, you should look for an SEO provider who can help you skyrocket your income. At the same time, maintaining your website integrity and who can all the more push your trust rating to greater heights.

Good SEO practices are not always about profit but also geared towards consistency and continuity. Getting assistance from a trusted Search Engine Optimizer. Meaning, to help you manage and grow your business with ease and efficiency, is a must!

What if I tell you that instead of risking an investment with a full-blown SEO provider, you have the great option to hire a personal SEO expert who you can work closely with and answer to your demands on-call?

Yes, you heard it right.

JobsDone is a thriving platform that serves as a marketplace for clients and contractors whose main goal is to get the job done.

It is a hub for excellent Virtual Assistants or VAs from different parts of the Philippines. They offer premium customer service and technical support services for on-the-go clients.

With quick transactions and flexible working arrangements, this might be the right amount of aid that you need. Several JobsDone VAs specialize in Search Engine Optimization. That can provide technical assistance to get your website on board the SEO track.

All of the Search Engine Optimizers from the Philippines equipped with theoretical and technical knowledge in data analytics and computer programming are even at par or better than famous SEO providers.

These SEO experts are marketing game-changers who will surely become valuable assets to your business. Getting a personal SEO expert has never been this easy!

What’s more surprising is that with the increase in the number of SEO Experts in JobsDone. You will find someone who is the right fit with your principles and immediate business goals.

No doubt that the skill set of these VAs is exemplary with personal comments from previous employers as testament. These are transparently shown in their regularly updated works and ratings for their future clients to see.

As the heart of the company, JobsDone continuously screens and maintains the high professional quality of the VAs they handle.

Especially the SEO experts available in their team.

In this way, you can be sure that you get what you pay for. After all, this investment must produce significant amounts of profit on your website, right?

With Virtual Assistants in JobsDone, you can start charting your way up on top of those search engine result pages. What are you waiting for? Get your website running and hire an SEO expert in the Philippines now!

Roland Francis Dacillo
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